Hi, I'm Marc Bates, a marketing consultant with over 20 years of experience in content marketing, commercial and contract publishing, and communication design.
In 2014, I launched Balanced with a simple mission: to help companies with limited marketing resources develop great marketing assets. I focus on ensuring an audience-centric approach to delivering creative and cost-effective content for client-owned print and digital media.
Where projects demand, I work collaboratively with exceptional third-party agencies, particularly for video content production and event design. Let's discuss how Balanced Marketing can fuel your business growth.
About Marc
My Approach
I commit to continuous improvement by:
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Keeping a close eye on our performance and making necessary adjustments.
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Modifying activities based on feedback and results.
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Staying focused on your business goals.
By doing so, we ensure that our strategies effectively reach the right audience and drive significant outcomes that support your business objectives.
Before Balanced
Prior to Balanced Marketing, I published magazines and produced digital and print assets for clients including the British Heart Foundation, the Department for Education, Microsoft, Pride London, and the Institute of Design.
My career in publishing began in advertising roles at East Midlands Newspapers and Emap.
Before entering the industry, I studied Art and Design at the Winchester School of Art.
In Numbers
£50M+
Approximation of clients’ turnover during the last financial year
10
Years since launch
35
Clients supported over the last 10 years
20+
Years of Experience.