Anatomy of a brand
A simple icon can significantly enhance a brand identity by providing instant recognition and conveying core values at a glance. It acts as a visual shorthand for your brand, making it memorable and easily identifiable across various platforms, which strengthens brand recall and consistency.
Clear, legible, and distinct text is crucial for the wordmark element of a brand identity.
A wordmark, a text-based logo that features the brand's name in a unique typeface, ensures the brand is easily recognisable and memorable.
Effective wordmarks enhance readability, convey professionalism, and make a lasting impression, essential for building trust and consistency in brand communication.
"Marc developed a great logo that I feel proud to show when I meet with clients and that we internally identify with."
Mark Kornfeld, CEO, Melius Pharma
2. Branding
Creating powerful brands that resonate and endure
My approach guarantees exceptional brands that truly resonate. I provide a complete brand package, including logos, guidelines, and more, ensuring your brand stands out and engages effectively. I specialise in crafting identities clearly articulating mission, values, and offerings.
The foundation of all marketing
Creating a brand identity is rooted in understanding a business's values and market. Through in-depth research and collaborative workshops, I identify unique attributes to craft a visually appealing and strategically sound identity. This ensures that the brand communicates its core message consistently across all touchpoints
The logo, though central, is not everything. It serves as the brand's face, making a lasting impression. However, the cohesive visual language — colour palettes, typography, imagery, tone of voice — supports the logo and delivers a stand-out brand experience., enhancing its market presence.
Comprehensive Brand Pack
The brand handbook is essential for maintaining consistency and integrity. It provides clear guidelines for the client's team and partners on correctly using visual and verbal elements. This includes instructions for logo usage, colour schemes, typography, imagery, and tone of voice, ensuring a consistent brand representation across all platforms.
The comprehensive brand pack, part of my brand identity design service, includes various logo variations tailored for print, digital, and social media. It also provides tone of voice guidelines and deployment rules, ensuring the brand can adapt to different needs while remaining consistent.
