Marc Bates
- Jul 25
- 3 min read

Crafting engaging and optimised websites with Balanced Marketing

The internet hosts over 1.5 billion websites, and around 200 million are active. In this vast digital landscape, standing out requires more than just an online presence—it demands a carefully crafted, optimised website.

Balanced Marketing, under the leadership of Marc Bates, stands out with its unique approach in creating visually stunning, functional, and user-centric websites. This approach not only captures attention but also drives business growth through effective SEO strategies, making it a compelling choice for your web design needs.

Tailored website design

Balanced Marketing offers bespoke website designs that are a reflection of each client's unique passion and unique selling points (USPs). This personalised approach ensures that every website is not just visually appealing and user-friendly, but also resonates with the target audience, making them feel understood and valued. The goal is to create websites that are tailored to the specific needs and goals of each business, ensuring a unique and personalised online presence.

Tim Rogers, formerly of Origami Energy, highlighted the impact of Balanced Marketing's work: "A practical approach focusing on the key business objectives and design elements helped us move smoothly through the web design process"

SEO and content strategy

Creating a beautiful website is only half the battle. To truly succeed online, original content and robust SEO strategies are crucial. Balanced Marketing employs a comprehensive approach to SEO, combining quality content with technical SEO practices. This ensures that websites rank high on search engine results pages, driving organic traffic and increasing visibility.

Nicola Robb of RJW&partners commented "We have generated more visitors and leads, and the visual elements Marc created for our website have now filtered through to all areas of our branding and client communications".

The focus is on creating content that is not only informative and engaging but also optimised for search engines, thereby improving the site's overall performance. By focusing on both on-page and off-page SEO, Balanced Marketing helps clients achieve sustainable growth and visibility in the competitive online market.

Integrated marketing and flexible design

A website should be integral to a business's overall marketing strategy. Balanced Marketing ensures that websites are seamlessly integrated with other marketing efforts, enhancing brand awareness and supporting sales initiatives.

Using the WIX platform, clients benefit from flexible, contract-free website management. This flexibility allows businesses to update and modify their sites as needed, ensuring the website remains aligned with their evolving goals and strategies. The integration of marketing strategies with website design provides a cohesive and effective online presence that supports overall business objectives.

Client testimonials

The success of Balanced Marketing's approach is evident in the positive feedback from clients. Nicola Robb of RJW&partners highlights the significant improvement in visitor engagement and branding following their website redesign:

"He was able to translate our ideas into really standout (but also very cost-effective) websites that are both aesthetically pleasing and communicate our offering very neatly. I was impressed by his creativity and ability to generate ideas for us to review, his attention to detail, and his tenacity in finding the right images and visuals to support our content. Apart from all of that, he is both easy and fun to work with, and a great sparring partner to test ideas with".

Balanced Marketing stands out in the crowded digital space by delivering websites that are aesthetically pleasing, functional, and optimised for success.