REACT Group PLC, a leader in specialist commercial cleaning, has embarked on a transformative digital journey with Balanced Marketing led by Marc Bates. This collaboration focuses on brand revitalisation and enhancing their online presence.
Project Overview
The project began with a comprehensive brand refresh for REACT Specialist Cleaning, aiming to balance a modern aesthetic with reassuring continuity for existing clients. A new website was developed to reflect this refreshed brand, ensuring a seamless user experience.
Comprehensive marketing approach
Balanced Marketing's involvement extends beyond web design. They have delivered engaging content across various platforms, including blogs, LinkedIn campaigns, and sales collateral. This multifaceted strategy ensures REACT's message of reliability and expertise reaches its target audience effectively.
REACT Group PLC sector and services
Operating in facilities management, REACT Group PLC handles extreme cleaning situations across diverse environments such as hotels, prisons, and hospitals. The services provided by Balanced Marketing include:
Brand design
Website design and build
SEO
Signage design
Sales collateral creation
PLC RNS updates
Blogging and social media management
LinkedIn sponsored campaigns
White paper development
Results
The collaboration has resulted in REACT Group's cohesive and impactful online presence, reinforcing its position as a trusted specialist in its field.
For more information, visit Balanced Marketing's case study on REACT Group PLC.
Content Marketing at Balanced
At Balanced Marketing, we specialise in crafting comprehensive content strategies tailored to your unique business needs. From blog posts and articles to videos and social media content, our expertise ensures that your message reaches the right audience in the most impactful way.
Find out more about Balanced Marketing
About Marc Bates
Marc Bates, the founder of Balanced Agency, brings over two decades of expertise in print and digital advertising. Having worked with esteemed clients like Microsoft, the British Heart Foundation, and the Chartered Institute of Marketing, Marc and his team at Balanced specialise in developing targeted communication strategies that span charities, start-ups, and SMEs. These strategies include cost-effective social media campaigns, compelling video content, and engaging blog posts.
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